Brand Foundation
A
Overview
Company snapshot, two pillars, tagline
B
Brand Strategy
Vision, archetypes, positioning, audience
C
Verbal Identity
Naming, bilingual rules, glossary, tone
D
Visual Identity
Photography, color, typography, logo
Content Production
E
Content & Channels
Platform map, content angles, standards
F
Editorial
Quarterly shoot system, art direction deck
G
Short Video
POV templates, zodiac series, Slay Day
H
Photography
Stills, flatlay, mixset, editorial standards
I
Partner + Friend
KOL partnerships, feedback photography
Operations
J
Knowledge Base
Needle vs gun, materials, positions guide
K
Piercing Service
Pricing, kids piercing, consulting SOPs
L
Product & Shop
700+ SKUs, material tiers, 925 Silver
M
Aftercare
3-step protocol, bump knowledge, manuals
N
Operations
6 golden standards, cashier, do's & don'ts
Meta